NSW Education Expo in Jakarta

Jakarta, Indonesia

The NSW Education Expo will be held in Jakarta from 25 - 27 May 2023. The in-person event will promote NSW education to the Indonesian market and feature presentations from NSW education providers and education-related businesses.

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NSW Education Expo Program 

NSW Education Expo is a three-day program in Jakarta, Indonesia from 25 – 27 May 2023 for NSW education providers and education related businesses.

The Expo will:

  • Raise awareness and showcase in Indonesia NSW’s education excellence, support for international students and the benefits of studying in NSW leveraging the Study NSW brand.
  • Increase student recruitment numbers from Indonesia to NSW.
  • Broaden opportunities for NSW education providers and education related businesses to secure commercial outcomes in Indonesia.

The Expo is open to the following organisations:

  • NSW Higher Education Institutions
  • NSW Pathway / Foundation / College providers
  • NSW Vocational Education Providers
  • NSW ELICOS providers
  • NSW Schools
  • NSW EdTech companies
  • Student Accommodation providers

The Expo will target current and prospective students and their influencers including:

  • Education Agents
  • School Counsellor
  • Local universities (international office staff members and academics)
  • NSW alumni & current students
  • Parents/caretakers
  • Scholarship bodies

Why Indonesia?

Indonesia’s economy is the largest in South-East Asia and the 16th largest in the world. Indonesia has a large youth population and growing middle class, driving increased demand for quality education.

Indonesian students see Australia as a study destination of choice, with 20% of all Indonesians who study overseas choosing Australia. Indonesia is NSW’s most important international education source market in South-East Asia, with enrolments in vocational education and training (VET) and higher education. Currently, 7,732 students from Indonesia are studying in NSW, making it the 5th largest cohort and accounting for half of all Indonesian students studying in Australia.

There is an opportunity to continue growing Indonesian student enrolments in NSW, with recent Navitas modelling predicting that the Indonesian international education market will grow from 54,000 to 82,000 globally by 2030, with 27% of students expected to come to Australia. NSW continues to have a strong reputation for quality education, employability, and student support, with the recent Study Australia International Student Sentiment Survey finding that 81% of Indonesian students currently studying in Australia have a strong positive sentiment towards the state.

The NSW Government has expanded its international network, with Indonesia the first country to have a dedicated education-focussed position. These roles promote NSW as the best place in Australia to study, live and work. The NSW Education Expo will provide a comprehensive program to raise awareness in Indonesia of the quality of NSW education and will include presentations from NSW education providers and education related businesses.

Program details

The Expo will consist of various events and activities for different target audiences to maximise engagement.

NSW participants will be able to choose the activities that align with their objectives. However, some activities (such as delivering workshop/seminars) will have limited slots and the NSW Government’s Department of Enterprise, Investment and Trade will select from the applications received based on the needs of the target audience.

The Expo will be an in-person event and will require NSW education providers and/or their in-market representatives to be physically present in Jakarta, Indonesia. That said, there may be elements that can also be extended to an online audience.

All participants will be required to attend the NSW Education Expo day on Saturday 27 May.

The program outline below is indicative and subject to change.

Key dates

Applications close: 11:59PM (AEDT), Thursday 9 February 2023

NSW Participants confirmed: Tuesday 28 February 2023 (indicative)

NSW Participants’ activities confirmed: Friday 31 March 2023 (indicative)

NSW Education Expo: Thursday 25 - Saturday 27 May 2023

Schedule of events


International School Visit
9:30AM – 12:00PM

Target Indonesia audience: Year 10-12 students and their caretakers

This event will be conducted in collaboration with a local international school in Jakarta that will  host the event on their campus. NSW education providers are likely to be allocated tables to display their programs and consult prospective students and/or parents from the host school. In parallel, NSW Education providers interested in participating in this segment may be invited to conduct seminars/workshops (topics will be discussed in collaboration with the host school). The host school will promote the event to their students and parents’ association. If the host school is part of a chain of schools, they may invite students from other schools under their group.

NSW Participants: This event is suitable for NSW Education providers targeting high school students to promote their undergraduate programs or relevant education products.

Local University Visit, campus tour and workshop
2:00PM - 4:00PM

Target Indonesia audience: Undergraduate students

This event will be conducted in collaboration with a local university in Jakarta (TBC) who will host the NSW Education Expo at their campus. The host university might want to also offer a campus tour and provide presentations that highlight their international collaborations. Unlike the school visit component of the Expo, a mini-exhibition is less likely to be held at a local university host. Instead, thematic workshops and seminars will be conducted. The topic(s) will be discussed based on the needs of the local university host and the capabilities of NSW education providers.

NSW Participants: This event is suitable for NSW Education providers targeting undergraduate students to promote their postgraduate programs or relevant education products.

FRIDAY 26 MAY 2023

Study NSW School Counsellors Seminar and Networking Lunch 
9:00AM - 1:30PM

Target Indonesia audience: School counsellors and principals

This event will be a capacity building initiative for Indonesian school counsellors to demonstrate NSW’s education excellence in action, rather than by direct marketing.

School Counsellors are in influential (not decision-making) positions for students looking to study overseas. In view of this, the content required for this event will be focused on capacity building for Indonesian school counsellors and must avoid any hard-selling components from NSW education providers. The aim of this event is to demonstrate NSW’s education excellence and to equip school counsellors to guide their students when choosing NSW as their study destination. The needs for this segment might be more technical (e.g. university application guidance, personal statement preparation). If possible, this event will be conducted in hybrid mode (hotel in Central Jakarta and online).

NSW Participants: NSW Education providers who are interested in delivering seminars in this segment are asked to indicate in their application, their preferred area of interest based on the tentative program below.

The seminar will only be attended by NSW education providers who will deliver presentations however the networking lunch will be open to all NSW Education providers to attend.




8:30AM – 8:40AM

Opening remarks

NSW Government

8:40AM – 9:00AM

Introduction to Study NSW

Study NSW

9:00AM – 9:30AM

NSW Higher Education System in a nutshell

NSW Education Providers

9:30AM – 10:00AM

Study in Regional NSW

Regional based NSW Education Providers

10.00AM – 10:00AM

Study in Sydney

Sydney based NSW Education Providers

10:30AM – 10:45AM



10:45AM – 11:15AM

Guidance on applying to NSW education providers

NSW education providers

11:15AM – 11:45AM

NSW Vocational Education in a nutshell

NSW VET providers

11:45AM – 12:00PM

Student Accommodation in NSW

NSW student accommodation providers

12:00PM – 12:15PM

How to improve offline teaching delivery utilising EdTech

NSW EdTech

12:15PM – 1:30PM

Networking Lunch with school counsellors

All participants and attendees

NSW Alumni and Education Agent Networking Dinner
6:00PM - 8:00PM

Target Indonesia audience: NSW alumni and education agents

This event will be a networking event for NSW education providers and NSW alumni held at a restaurant or hotel in Central Jakarta. The aim of the event is to promote the NSW Government’s presence in Indonesia to NSW alumni, initiate the NSW alumni network in Indonesia and strengthen engagement between alumni and NSW education providers.

Education agents will be invited to this event with the aim to strengthen engagement between education agents and NSW education providers. This will be a good opportunity for NSW education providers who would like to engage with their existing agents or who are exploring potential agent partners in Indonesia


NSW Education Exhibition
10:00AM - 5:00PM

Target Indonesia audience: Prospective students and their key influencers

In person attendance at the exhibition is mandatory for all NSW participants

The NSW Education Exhibition day will showcase NSW’s education excellence, support for international students and the benefits of studying in NSW, involving NSW education providers and education related businesses and leveraging the Study NSW brand.

The exhibition will be open to the public with both online registration (if possible) in advance and walk-in registrations.

The exhibition will aim to include:

  • Opening remarks by Senior Government Representatives
  • Full day exhibition by participating organisations
    Each NSW participant will be allocated a booth/table which must be attended by NSW providers’ representatives. Exhibitors are welcome to invite agents, alumni or current students to facilitate consultations with prospective students and/or their carers.
  • Sydney and Regional NSW Expo
    There will be dedicated areas to showcase Sydney and regional NSW. We will collaborate with Indonesian Students Association Australia (PPI-A) to source current students or alumni from Sydney and Regional NSW to attend the booth. NSW Education providers are welcome to contribute to these areas, as relevant (e.g. providing information, merchandise).
  • Indonesia Scholarships Expo
    We will allocate a booth/table and invite scholarship bodies (potentially LPDP and Australia Awards) to be present and provide information on scholarships available to Indonesian students.
  • NSW Experience Photo Booth
    An entertainment activity for the attendees to take pictures or short videos and post it on their social media. NSW education providers are encouraged to organise fun social media competitions which will use their and #StudyNSW hashtags.
  • Information seminars including
11:00AM - 11:45AMMy NSW Study Experience NSW international students
11:45AM - 11:15AMParents Talk Show: Why choose Sydney and NSW as 
a study destination for your children 
Parents of current students
11:15AM - 11:45AMStudy in Regional NSW Regional education providers
11:45AM - 12:15PMStudy in Sydney Sydney education providers

12:15PM - 12:45PM

How NSW education enhanced my career

NSW alumni

12:45PM - 1:15PM

Scholarship options for Sydney and NSW universities

Indonesian scholarship recipient

1:15PM - 4:45PM

Guidance on applying to NSW education providers

NSW education providers


NSW Education Expo will be promoted through email, social media channels, including through partners and networks.


The NSW Government will cover the costs of project management, Study NSW brand promotion, venue hire and associated expenses, logistics and scheduling.

NSW education providers and businesses will be responsible for covering the costs associated with their attendance including visa, flights, accommodation, subsistence and marketing collateral.

Terms and conditions

Eligibility for the program

  • Have headquarters in NSW
  • Your product or service is produced primarily in NSW
  • Have a valid Australian Business Number (ABN) registered in NSW
  • Be Indonesia-capable, Indonesia-ready and/or be prepared to adapt the product or service for Indonesia
  • Have resources to support marketing and development for the Indonesian market
  • Be willing to travel to Indonesia or have an in-market partner represent your organization at the NSW Education Expo and must cover own travel expenses
  • Have a website featuring your product or service offering
  • Have a viable business and proven commercial capability domestically
  • Clearly defined business model (for example, B2B, B2C or B2B2C)

The ideal participant

  • Ideally already in Indonesia or selling to at least 1 overseas market
  • Those providers for whom Indonesia is a key market.

Participating organisations will be required to:

  • provide a testimonial acknowledging the NSW Government’s in-market support
  • where relevant and requested, to provide the relevant NSW department with information on your student enrolment numbers from Indonesia, including any movements of same (e.g. growth/decline).
  • At the NSW Education Expo, to only promote your organisation’s offering that involves NSW.


The NSW Education Expo program will only be able to accommodate a maximum of three representatives at any one time for each participating organisation. These representatives may be drawn from several sources including the organisation’s employees, partners, current students, alumni and agents.


If you have any questions about the NSW Education Expo, please email study.nsw@investment.nsw.gov.au